CEO whose company earns Rs 90 crore per year reveals why his kids won't be travelling business class again

Mayank Arya, the co-founder and chief executive officer of the personal care startup Yes Madam, recently opened up about a family travel experience that reshaped his parenting outlook. Based in Noida, Arya took his children on a flight where they all traveled business class for the first time. He initially assumed the upscale arrangements—wider seats, better food, and a generally luxurious atmosphere—would delight his kids and enhance their travel experience. But what he encountered instead led to an unexpected realization.

Although the business class section provided plenty of personal space and comfort, Arya found something essential missing from the journey. The physical distance between the seats created an emotional disconnect. The little interactions he had grown to cherish—such as light banter, shared laughter, or his kids asking how long the flight would take—were no longer possible. The closeness that economy travel naturally offers had disappeared. Despite the upgraded surroundings, he felt a gap where warmth and bonding used to be.

As a father, Arya reflected that giving children comfort isn’t enough—it’s more meaningful to teach them the value of simplicity, humility, and aspiration. He realized that the comforts he could afford might create a sense of entitlement if given too early or without understanding. According to him, children should experience the journey of earning before enjoying certain luxuries. Traveling in business class, he now believes, should be something they strive toward and achieve on their own, rather than receive simply because their parent can provide it.

"Struggle bhi dikhani hai, aspiration bhi jagani hai. Business class tabhi jab woh khud afford karein. (We have to show them the struggle and instill the aspiration. Business class only when they can afford it by themselves). Not just because Papa could," he wrote.

Arya shared this perspective through a candid post on LinkedIn, which quickly gained traction and resonated with many other parents. The post received praise for its honesty and clarity, striking a chord with families who often weigh emotional connection against material comfort during vacations. Many commented that the message brought back memories of simpler trips and reminded them how valuable the tiniest shared moments are.

One reader remarked that premium experiences can sometimes feel emotionally distant, while another pointed out that although economy class might lack in legroom, it more than makes up for it in shared joy and human connection. Yet another user highlighted how the essence of travel lies in being together, not just being comfortable.

Arya’s story became a refreshing take on modern parenting in a world often consumed by luxury and status. Rather than focusing on outward comfort, he chose to prioritize experiences that build character and connection.

Who Is Mayank Arya?

Mayank Arya leads Yes Madam, a rapidly growing home salon and personal care brand. According to a report by Inc42, the company currently boasts an annual revenue run rate of ₹90 crore. In the financial year 2024, it posted ₹45 crore in revenue. Projections for the current year estimate that Yes Madam will achieve ₹100 crore in revenue, with a gross merchandise volume nearing ₹200 crore.