Primark's 'gorgeous' £22 shoes 'almost identical' to designer label's £99 pair

Primark is stocking a pair of 'dazzling' £22 shoes that resemble a designer style. The fashion retailer, known for its affordable clothing, shoes, and accessories, could have a new crowd-pleaser on its hands.

The high street chain has introduced new Spiral Diamante Heeled Sandals, available in cream or black, which look similar to a designer pair from Kurt Geiger. However, the KG Kurt Geiger Athena Sandals, available in black, gold or silver from Next for £99, retail for a much higher price.

Both pairs share similarities, as they each feature a spiral design that wraps around the ankle, sparkly embellishments, and a stiletto heel. However, the shoes are not completely identical, and shoppers may have their preferences between the shoes, which vary in colour and construction.

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The product description for the black Primark shoes says: "Step into sparkle with these black spiral diamante heeled sandals. The slim stiletto heel and square toe create a sleek base, while two slim front straps shimmer with hotfix rhinestones.

"The standout spiral ankle strap wraps elegantly around your leg, covered in sparkling crystals for a bold, eye-catching look. With no buckle closure, the coiling strap offers a unique fit and style. Perfect for adding drama to your evening outfit, these sandals bring a dazzling finish that’s sure to turn heads."

Meanwhile, the product description for the black Kurt Geiger shoes states: "This Athena heel is crafted in gold with a gold crystal embellished spiral ankle strap. The heel is in a high stiletto style. Heel height: 9cm."

Primark's offering has proven popular on social media. TikTok user @prmrkmeadowhall recently showcased the two Primark pairs in a video that earned over 60,000 views and more than 3,000 likes. The caption said: "GORGEOUS heels in at Primark! Designer inspired heels for just £22!" Viewers loved what they saw. One commenter praised: "Too cute."

Someone wrote: "Now would u look at that. Primark can you bring chandelier heels in gold." Meanwhile, another fan tagged a fellow social media user, writing: "I need the white ones so if you see them get them for me please n thankyouuuuu." Their friend replied: "Very cutesy."

As such, Primark's offering could be a tempting alternative for fans of the Kurt Geiger style looking for a similar look for less. Alternatively, shoppers searching for a different diamante style might like Primark's £20 Diamante Strappy Heeled Sandal, a more subtle style that resembles the 'dazzling' pair but does not have a spiral ankle strap.

Available in nude, the shoes are not an exact colour match for the other pair, but they could be just the ticket for fans looking for another elegant diamante style. The product description states: "Turn heads in these diamante strappy heeled sandals.

"With a sleek slim stiletto heel and a modern square toe, they add instant elegance to any outfit. Two delicate front straps sparkle with hotfix rhinestones, matched by an ankle strap covered in the same shimmering detail. Perfect for dressing up evenings or special occasions, these sandals bring a touch of glamour and fun to your shoe collection."