Sainsbury's announced major change to Nectar deal at checkouts 'in days'

Sainsbury's is set to extend its Your Nectar Prices programme to checkouts nationwide from Friday 25 July, granting members of its loyalty scheme the ability to access their personalised offers directly at the tills for the first time.

This expansion is part of the retailer's ongoing efforts to personalise loyalty, with over 17 billion customised discounts already generated since the programme's inception.

Currently accessible via SmartShop, Sainsbury's grocery app, and online, Your Nectar Prices provides up to 10 weekly discounts based on customers' shopping patterns, Retail Gazette reported.

Sainsbury's estimates that these offers could result in annual savings of over £150, with more than one million customers utilising the feature weekly, saving a combined total of £60m in the past year.

To avail of these offers, customers must be digitally registered with Nectar and "tap to unlock" their personalised prices each Friday via the Nectar app or website before shopping.

Once activated, discounts are automatically applied at checkout, whether in-store or online.

Mark Given, Sainsbury's Chief Marketing, Data & Sustainability Officer, commented: "Over the past few years, we've made significant strides with Nectar, with Nectar Prices being a big part of that success, bringing great value to millions of customers. But what really sets us apart is that we're leading the way by making loyalty personal.

"Shoppers want to feel recognised and rewarded and while Nectar Prices are for everyone, we know our customers love an offer that is made just for them. That's exactly what Your Nectar Prices delivers."

The initiative isn't just about driving footfall to the aisles, it's a way to pass on additional savings to customers on their most-loved and frequently purchased items. "Every week over a million customers are making the most of their personalised discounts and, by rolling this out to our checkouts, we're opening the door for millions more to grab fantastic offers on the items they already purchase and maybe even discover some new favourites."

This strategy is part of Sainsbury's expansive 'Nectar Prices' loyalty scheme, which extends price reductions to all Nectar cardholders across a multitude of everyday products, allowing shoppers to stack up savings.

Originally introduced four years ago, Your Nectar Prices spans an extensive selection of categories from fresh produce and household essentials to health & beauty, baby products, and pet supplies.